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Mint Receives Power to Police Ads
By Numismatic News,
By Numismaster.com
Powered by Krause Publications
November 02, 2007
The power to levy fines of up to $25,000 has been granted to the U.S. Mint by
a new Treasury Department regulation to police the use of the Mint's names,
emblems and symbols as well as those of the Treasury in advertisements and
other business-related activities.
Civil fines of up to $5,000 can be imposed on individuals or companies for
"each misleading use of the United States Mint's or the Treasury
Department's names, symbols, or emblems."
The stiffer fines of up to $25,000 can be imposed on "broadcasts and
telecasts" for each misuse.
Intent of the rule is to combat advertisements that create false impressions of
"sponsorship, endorsement or association with the United States Mint or the
Treasury Department."
There is due process provided for offenders and right of appeal to a federal
district court.
For details, visit www.usmint.gov/consumer/ under Consumer Awareness,
Hot Topics.
The proposed rule was published in the Federal Register in January 2005
and public comment was solicited. Authority for the rule is in Title 31 of the
United States Code, Section 333.